Link Popularity

 After your web site has been properly optimized for search engines, the second area to concentrate is link popularity. The general consensus of search engine administrators, is that a web site many links pointing toward it, must be a good one. Therefore deserves a higher ranking in search engine placement.

 The exact amount of emphasis search engines place on link popularity varies between search engines. The quality of your links are important, also their relevancy to your web site. The reason quality links are important is to prevent search engine spammers from cheating the system and obtaining high placement.